tag:blogger.com,1999:blog-54716063353990658652024-02-19T04:33:51.841-08:00FreshWorks Marketing and MediaFreshWorks Marketing & Media: New and Innovative Marketing ConceptsMark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.comBlogger29125tag:blogger.com,1999:blog-5471606335399065865.post-20294231740112199692011-03-17T18:02:00.000-07:002011-08-24T11:51:06.114-07:00Where is the time to Blog?<div class="MsoNormal" style="margin: 0in 0in 10pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://lh3.googleusercontent.com/-sCca0loHGY8/TYKwwY0_QII/AAAAAAAAAC8/M26NFgdQQAM/s1600/images.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" r6="true" src="https://lh3.googleusercontent.com/-sCca0loHGY8/TYKwwY0_QII/AAAAAAAAAC8/M26NFgdQQAM/s1600/images.jpg" /></a><span style="font-family: Calibri;">When I first started <a href="http://www.amazon.com/ProBlogger-Secrets-Blogging-Six-Figure-Income/dp/0470616342?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">blogging</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=0470616342" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />, it was when I had specific ideas about what I wanted to write about.<span style="mso-spacerun: yes;"> </span>These were clear topics that I could spend time pulling information and doing research on.<span style="mso-spacerun: yes;"> </span>I had windows of opportunity here and there where I could work for 15-20 minutes, and maybe a half hour during my lunch at work.<span style="mso-spacerun: yes;"> </span>I think the real point is that I had the “vision” of my post, and what I wanted to say.<span style="mso-spacerun: yes;"> </span></span></div><a name='more'></a><span style="font-family: Calibri;">I have since found It harder to “find-the-time” for preparing the posts, and it’s not really because the time isn’t there, but because I don’t have a clear picture in my head of what I want the <a href="http://www.amazon.com/Content-Rules-Podcasts-Customers-ebook/dp/B004CFB030?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">blog post </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=B004CFB030" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />to look like.<span style="mso-spacerun: yes;"> </span>I still have ideas, but I‘ve found that I’m putting too much pressure on myself to post something that is <b style="mso-bidi-font-weight: normal;"><u>functional</u></b>, and that is something someone can directly utilize.<span style="mso-spacerun: yes;"> </span>Now don’t get me wrong, I still endeavor to strive for those types of posts, as I think most people do.<span style="mso-spacerun: yes;"> </span>But not every post needs to be that way.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">I know I’m not the only one struggling with this, as I have read many <a href="http://www.amazon.com/Blogging-Dummies-Susannah-Gardner/dp/047056556X?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">blogs</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=047056556X" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" /> over the course of several months, where others are going through the same thing, and learning, that hard way, that it’s ok just to blog.<span style="mso-spacerun: yes;"> </span>Insight is something that I think is forgotten while trying to provide something you think might be useful.<span style="mso-spacerun: yes;"> </span>Sometimes just knowing what others are going through and how they experience it and move through it is valuable too, as we all eventually find ourselves in similar situations.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">SO..When this happens, what can you do to be proactive?<span style="mso-spacerun: yes;"> </span>Well, for starters, just keep jotting down ideas as you think of them, because inevitably you’ll find yourself literally going “crazy” <strong><u><a href="http://www.amazon.com/Perfect-Brainstorm-Brainstorming-Leadership-ebook/dp/B003O85TA6?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">brainstorming </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=B003O85TA6" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" /></u></strong>for ideas and not coming up with anything useable.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Set targets for yourself of how many posts you want to complete each week.<span style="mso-spacerun: yes;"> </span>Quality posts are usually the longer ones, but there is value in short snippets if the information comes from a realization or <a href="http://www.amazon.com/Creating-Significant-Learning-Experiences-Integrated/dp/0787960551?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">learning experience</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=0787960551" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />.<span style="mso-spacerun: yes;"> </span>It can be any number, as long as you are comfortable with it.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Leave the guilt behind.<span style="mso-spacerun: yes;"> </span>The only one making you feel guilty is yourself.<span style="mso-spacerun: yes;"> </span>If you’re having a dry spell look for others who might have posted on the same subject, and see what they did.<span style="mso-spacerun: yes;"> </span>Even if the<a href="http://www.amazon.com/Blogs-Wikis-Podcasts-Powerful-Classrooms/dp/1412959721?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">blog </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=1412959721" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />is more business oriented, you still need to let something of you come out in the writing.<span style="mso-spacerun: yes;"> </span>There is always value in your writing and regardless if it is your best work or not.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">When writing, get the “meat-and-potatoes” down, so to speak.<span style="mso-spacerun: yes;"> </span>Get the real point written down and work on the finalizing later.<span style="mso-spacerun: yes;"> </span>I always keep a little note pad with me to write some extraneous thought down, with the key points that I can use later.<span style="mso-spacerun: yes;"> </span>I haven’t been using this as much, but it is truly a valuable tool.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Finally, just realize you’re not alone out there.<span style="mso-spacerun: yes;"> </span>There are a lot of ideas that others use to help spark creative posts, and it sharing it is sometimes the best way to get good feedback and ideas that will work for you!</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Best of luck to you!</span></div>Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Anonymousnoreply@blogger.com2tag:blogger.com,1999:blog-5471606335399065865.post-72741050380521797282011-03-17T18:00:00.000-07:002011-08-24T11:51:52.348-07:00Improve your Writing with Tweets<div class="MsoNormal" style="margin: 0in 0in 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; font-size: 16pt;"><em>Twitter Forces you to improve your writing</em></span></b></div><div class="MsoNormal" style="margin: 0in 0in 0pt;">Did you ever think that your writing might be improved by posting tweets?<span style="mso-spacerun: yes;"> </span>It’s hard to believe, but it’s actually true.</div><div class="separator" style="clear: both; text-align: center;"><a href="https://lh4.googleusercontent.com/-ej_2J3D-8Z4/TXlhjeIpOrI/AAAAAAAAAC4/-OdRK0ElXfU/s1600/writers-desk.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="173" q6="true" src="https://lh4.googleusercontent.com/-ej_2J3D-8Z4/TXlhjeIpOrI/AAAAAAAAAC4/-OdRK0ElXfU/s320/writers-desk.jpg" width="320" /></a></div><div class="MsoNormal" style="margin: 0in 0in 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0in 0in 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0in 0in 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 16pt;">Make the most of your Space</span></b></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;">Within the confines of tweeting, Twitter limits your postings to 140 characters.<span style="mso-spacerun: yes;"> </span>That is not a lot of room to get any point across, especially when every punctuation mark also counts as an individual character.<span style="mso-spacerun: yes;"> </span>If you also throw in links your space in even smaller.<span style="mso-spacerun: yes;"> </span>Your writing needs to be short, concise, and to the point in order to make the most of that space.</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;"><a name='more'></a><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 16pt;">Be Creative and Expand your Vocabulary</span></b></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;">These limitations can really force you to take a look at your writing and edit it in a way that makes the message engaging and thought provoking.<span style="mso-spacerun: yes;"> </span>Those are pretty strong words for such a short message, but you also need to remember that you are competing for the attention of all the readers out there on Twitter.<span style="mso-spacerun: yes;"> </span>You message needs to get and keep the reader’s attention and hold it so that they might also check out any attachments and other posts you have written.<span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;"><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 16pt;">Capture the Readers Attention</span></b></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;">At the end of the day you might come away with an additional follower, which is the end result that bloggers hope to achieve.<span style="mso-spacerun: yes;"> </span>That is gives the blogger the message that their writing is appreciated.<span style="mso-tab-count: 1;"> </span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0in 0in 0pt;"><br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a></div><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://lh4.googleusercontent.com/-ej_2J3D-8Z4/TXlhjeIpOrI/AAAAAAAAAC4/-OdRK0ElXfU/s1600/writers-desk.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a></div>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-70541874396333829222010-10-21T15:55:00.000-07:002011-08-24T11:52:28.681-07:00Viral Marketing Strategy<span lang="EN" style="font-size: 14pt; mso-ansi-language: EN;">Defining Viral Marketing – What is it…exactly?</span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://lh4.googleusercontent.com/-ueCaiAWnkfw/TYedc0jxhiI/AAAAAAAAADQ/gBNyaCKxH8U/s1600/canstock3673845.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" r6="true" src="https://lh4.googleusercontent.com/-ueCaiAWnkfw/TYedc0jxhiI/AAAAAAAAADQ/gBNyaCKxH8U/s1600/canstock3673845.jpg" /></a><span style="font-family: Calibri;">The term <a href="http://www.amazon.com/New-Rules-Marketing-PR-Releases/dp/0470547812?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank"></a><a href="http://www.amazon.com/New-Rules-Marketing-PR-Releases/dp/0470547812?ie=UTF8&tag=freshmedia0b-20&link_code=bil&camp=213689&creative=392969" imageanchor="1" target="_blank">Viral marketing </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=bil&camp=213689&creative=392969&o=1&a=0470547812" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />or viral advertising is a marketing technique that utilizes existing social networks to produce and increase brand awareness or some other marketing goal or objective.<span style="mso-spacerun: yes;"> </span>This is accomplished through use of a viral “self-replicating” process, similar to that of a viral disease or computer virus, in that they spread quickly and overtake everything they come in contact with.<span style="mso-spacerun: yes;"> </span>It can take many forms, such as word-of-mouth, video clips, flash games, e-books, brand able software or text messages.<span style="mso-spacerun: yes;"> </span>The goal is to build widespread awareness of virtually anything you choose to market.</span></div><a name='more'></a></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">Motivations</span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">How it works is by motivating people to pass along or “share” your marketing message with other people in their social networks.<span style="mso-spacerun: yes;"> </span>The result being that you gain marketing exposure gradually, that increases exponentially, much like a virus.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">It has become a widespread form of advertising due to the low cost to use, and the huge rewards that can result.<span style="mso-spacerun: yes;"> </span>The competition in this area is dramatic, but a good conceived marketing campaign can make or break the success of a great product.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">Message attributes</span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">A key point to remember is to make your message memorable.<span style="mso-spacerun: yes;"> </span>It is much easier to spread a message to all your friends if it is simple but unique.<span style="mso-spacerun: yes;"> </span>Keep them talking about it, and it will continue to spread like wildfire.<span style="mso-spacerun: yes;"> </span>Getting a <a href="http://www.amazon.com/Facebook-Marketing-Hour-Day-ebook/dp/B003IS766W?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">marketing campaign </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=B003IS766W" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />to go viral is not a guarantee.<span style="mso-spacerun: yes;"> </span>It takes hard work, some luck, and the timing to get the message out at the right opportunity.<span style="mso-spacerun: yes;"> </span>Make your message compelling and engaging in order to reach your target market and make a connection with them.<span style="mso-spacerun: yes;"> </span>A key element in the spread of ideas is their visual element.<span style="mso-spacerun: yes;"> </span>Visual styles spread much faster in the real world than analytical concepts.<span style="mso-spacerun: yes;"> </span>Pictures and jokes spread so quickly because there is nothing to figure out.<span style="mso-spacerun: yes;"> </span>The idea is transparent, but can relate on an emotional level, making the desire to “share” it much higher.<span style="mso-spacerun: yes;"> </span>Please remember this concept when developing the message or idea that you want to convey.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Having a well conceived message and <a href="http://www.amazon.com/Strategy-Meridian-B-Liddell-Hart/dp/0452010713?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">strategy</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=0452010713" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" /> are clearly important and it is crucial to make sure that in promoting your message, that you don’t undermine your credibility with quick result tactics that will ultimately sell you short.<span style="mso-spacerun: yes;"> </span>These tactics to avoid are as follows:</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">Tactics to avoid</span></span></div><ol style="margin-top: 0in;" type="1"><li class="MsoNormal" style="margin: 0in 0in 10pt; mso-list: l1 level1 lfo2;"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>Spamming, promising “free” products that aren’t (Use of bait and switch tactics).<span style="mso-spacerun: yes;"> </span>Fake viral campaigns,</span></li>
<li class="MsoNormal" style="margin: 0in 0in 10pt; mso-list: l1 level1 lfo2;"><span style="font-family: Calibri;">Using <a href="http://www.amazon.com/Financial-Endorsement/dp/B000SH8KUM?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">endorsements</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=B000SH8KUM" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" /> by false customers, giving feedback on a product to generate sales.</span></li>
</ol><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">The primary elements for any <a href="http://www.amazon.com/New-Rules-Marketing-PR-Releases/dp/0470547812?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">viral marketing </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=0470547812" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />campaign are important, and each element is necessary for maximizing your success and financial benefit.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">Elements for an effective viral marketing campaign</span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">1.</span><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>Motivations that people have:<span style="mso-spacerun: yes;"> </span>What drives people to make them purchase a specific product or service?<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">2.</span><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">Provides for effortless transfer to others:<span style="mso-spacerun: yes;"> </span>A message that can easily flow from one individual to another.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">3.</span><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">Have necessary resources in place:<span style="mso-spacerun: yes;"> </span>You must be able to provide the desired product with great customer service.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt 0.75in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">4.</span><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">Utilizes existing <a href="http://www.amazon.com/Communication-Networks-Alberto-Leon-Garcia/dp/007246352X?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">communication networks</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=007246352X" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />:<span style="mso-spacerun: yes;"> </span>The inter-connections that internet users have of connections to friends and family.<span style="mso-spacerun: yes;"> </span>Where one is reached, 10 are impacted.</span></div><span style="font-family: "Calibri", "sans-serif"; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">Convert your message to actual sales:<span style="mso-spacerun: yes;"> </span>The measure of success comes from actually<a href="http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">selling </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=0070511136" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />your product.<span style="mso-spacerun: yes;"> </span></span><br />
<br />
<span style="font-family: Calibri;">Regards,</span><br />
<span style="font-family: Calibri;"><a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a></span>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5471606335399065865.post-38677540676595870882010-10-12T13:53:00.000-07:002011-08-24T12:29:00.176-07:00Building a better brand<div class="MsoNormal" style="margin: 0in 0in 10pt;"><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-T6tkTZT1p2k/TYK1o-od2WI/AAAAAAAAADE/1MCKDJnsOt0/s1600/docket_branding.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" r6="true" src="https://lh3.googleusercontent.com/-T6tkTZT1p2k/TYK1o-od2WI/AAAAAAAAADE/1MCKDJnsOt0/s200/docket_branding.jpg" width="200" /></a></div><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">Brand Building</span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">Building a brand is a key step in getting your “product” and or website noticed by the masses.<span style="mso-spacerun: yes;"> </span>It not only promotes you, but highlights what makes you “special” compared to your competition.<span style="mso-spacerun: yes;"> </span>So what is a brand, and how do I develop it?<span style="mso-spacerun: yes;"> </span>In reality, <a href="http://freshworks-mediamarketing.blogspot.com/2010/10/building-better-brand.html">brands</a> are commonly perceived traits.<span style="mso-spacerun: yes;"> </span>It is influenced by how you send your message to the public, the content of the message, and how that message is then interpreted.<span style="mso-spacerun: yes;"> </span>It is much like creating a personality that relates to people.<span style="mso-spacerun: yes;"> </span>How the relationship improves or changes, determines you’re “<a href="http://freshworks-mediamarketing.blogspot.com/2010/10/building-better-brand.html">brand</a>, and how the public sees you.<span style="mso-spacerun: yes;"> </span>Every interaction with your audience goes far to refining that image, so it is very important to let your audience know that they have value to you.<span style="mso-spacerun: yes;"> </span>Branding in marketing circles has done much to help distinguish very similar products and promote one to success and leaving the other to failure.<span style="mso-spacerun: yes;"> </span></span><br />
<a name='more'></a></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">Steps for Brand Development<span style="mso-tab-count: 1;"> </span></span></span></div><div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">1.</span><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">When first developing your <a href="http://freshworks-mediamarketing.blogspot.com/2010/10/building-better-brand.html">brand</a>, be sure you know who you’re talking to.<span style="mso-spacerun: yes;"> </span>Who is your audience?<span style="mso-spacerun: yes;"> </span>What do they want?<span style="mso-spacerun: yes;"> </span>Why are they coming to you?<span style="mso-spacerun: yes;"> </span>These questions are essential in understanding how to market to you audience and what results you are trying to achieve.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">2.</span><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">Create a establish a plan to position your product and brand in the minds of your audience.<span style="mso-spacerun: yes;"> </span>Make sure your message is reaching them, and it’s a message they care about.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">3.</span><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Calibri;">Create advertising and messaging that promotes and reinforces your brands position.<span style="mso-spacerun: yes;"> </span>This would be actual outgoing advertisements and newsletters, but would also be comprised of general interactions and commentary that are viewable to your audience.</span></div><div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">4.</span><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>Build communities that use and are loyal to your <a href="http://freshworks-mediamarketing.blogspot.com/2010/10/building-better-brand.html">brand</a> that will consistently use and refer your brand to others.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;">When these steps are followed and adhered to, the result will be a solid brand image with positive response by your audience and clients that will continue to grow.</span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;"><a href="http://freshworks-mediamarketing.blogspot.com/2010/10/building-better-brand.html">Branding</a> really results in an emotional link to your audience in which they feel that you offer the best product, and generally have their best interest at heart.<span style="mso-spacerun: yes;"> </span>This being said, a lot of this depends on getting your message out to the masses.<span style="mso-spacerun: yes;"> </span>Be diligent about blogging, and write articles that focus on your brand and what it has to offer.<span style="mso-spacerun: yes;"> </span>Comment often and try to get guest blogging opportunities that will help promote your brand and image.</span><br />
<br />
<span style="font-family: Calibri;">Regards,</span><br />
<span style="font-family: Calibri;"><a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a></span></div>Anonymousnoreply@blogger.com2tag:blogger.com,1999:blog-5471606335399065865.post-88938241710806686142010-09-24T14:40:00.000-07:002011-08-24T11:54:05.398-07:00Submitting a Blogger website to Google<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://lh4.googleusercontent.com/-6WZhPjRngE4/TYKxQxuakuI/AAAAAAAAADA/cHN2ROC06EU/s1600/isr_g.png" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" r6="true" src="https://lh4.googleusercontent.com/-6WZhPjRngE4/TYKxQxuakuI/AAAAAAAAADA/cHN2ROC06EU/s1600/isr_g.png" /></a><span style="font-family: "Calibri", "sans-serif"; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"> </shapetype>I have struggled with this topic for some time, as I’m sure many of you have.<span style="mso-spacerun: yes;"> </span>What originally prompted me to look into this was the fact that my website was not showing up on Google Page Rank (</span><a href="http://www.prchecker.info/check_page_rank.php"><span style="font-family: Arial, Helvetica, sans-serif;">http://www.prchecker.info/check_page_rank.php</span></a><span style="font-family: Arial, Helvetica, sans-serif;">).<span style="mso-spacerun: yes;"> </span>There appears to be many reasons why a page might not rank, including not being indexed, being too new, or being banned.<span style="mso-spacerun: yes;"> </span>Needless to say I got used to seeing this response from Google Page Rank all the time.</span><a href="http://3.bp.blogspot.com/_FUoV2hkECjY/TJ0Y5c2IgrI/AAAAAAAAAB8/zXEyfVmCJXc/s1600/9-24-2010+2-20-58+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="293" px="true" src="http://3.bp.blogspot.com/_FUoV2hkECjY/TJ0Y5c2IgrI/AAAAAAAAAB8/zXEyfVmCJXc/s400/9-24-2010+2-20-58+PM.png" width="400" /></span></a></span></div><a name='more'></a><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-no-proof: yes;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><span style="font-family: Arial, Helvetica, sans-serif;"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></span></shapetype></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Well after another day of fruitless searches on the subject, it turned out that I might not have had a site map submitted for my website, and a number of search engines require a sitemap be submitted.<span style="mso-spacerun: yes;"> </span>It was suggested that I go to my Google Accounts Settings and check out Webmaster tools.<span style="mso-spacerun: yes;"> </span>Under the Webmaster Tools, it listed an option to add sites, and it goes through the process step by step.</span></div><span style="font-family: "Calibri", "sans-serif"; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></div><div class="separator" style="clear: both; text-align: left;"><a href="http://3.bp.blogspot.com/_FUoV2hkECjY/TJ0Y6re-21I/AAAAAAAAACA/dLgQcAgsXAQ/s1600/9-24-2010+2-21-50+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="100" px="true" src="http://3.bp.blogspot.com/_FUoV2hkECjY/TJ0Y6re-21I/AAAAAAAAACA/dLgQcAgsXAQ/s640/9-24-2010+2-21-50+PM.png" width="640" /></span></a></div><br />
<div class="separator" style="clear: both; text-align: left;"><a href="http://3.bp.blogspot.com/_FUoV2hkECjY/TJ0Y7sRMnQI/AAAAAAAAACE/oZJsgFF89ck/s1600/9-24-2010+2-22-16+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="416" px="true" src="http://3.bp.blogspot.com/_FUoV2hkECjY/TJ0Y7sRMnQI/AAAAAAAAACE/oZJsgFF89ck/s640/9-24-2010+2-22-16+PM.png" width="640" /></span></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><br />
</div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-no-proof: yes;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">By clicking on the added site, the dashboard drills down to further details and information that Google has been able to retrieve from your site.<span style="mso-spacerun: yes;"> </span>At this point in time, none of the fields listed in the image above were filled out.<span style="mso-spacerun: yes;"> </span>The Sitemap list was blank, indicating that I had not submitted a sitemap.<span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Well, I researched the subject more, and discovered that there were specific formats and protocols you need to complete in order to submit a Sitemap to either Google or Yahoo.<span style="mso-spacerun: yes;"> </span>I have to admit, the Google Webmaster Tools page does have a lot of good documentation when it comes to information about Sitemaps, what they are, the general formats, and why they are needed.</span></div><span style="font-family: "Calibri", "sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;"><span style="font-family: Arial, Helvetica, sans-serif;">So, what is a sitemap you ask?<span style="mso-spacerun: yes;"> </span>Simply put, sitemaps are a way to tell Google about pages on your site that they might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. By creating and submitting a Sitemap, it helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.<span style="mso-spacerun: yes;"> </span>This is instrumental in gaining additional links to you site, and greatly improves the exposure of you site in searches.<span style="mso-spacerun: yes;"> </span>Sitemaps can provide Google with metadata about specific types of content on your site, including </span><a href="http://www.google.com/support/webmasters/bin/answer.py?answer=80471"><span style="font-family: Arial, Helvetica, sans-serif;">video</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, </span><a href="http://www.google.com/support/webmasters/bin/answer.py?answer=178636"><span style="font-family: Arial, Helvetica, sans-serif;">images</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, </span><a href="http://www.google.com/support/webmasters/bin/answer.py?answer=34627"><span style="font-family: Arial, Helvetica, sans-serif;">mobile</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, </span><a href="http://www.google.com/support/news_pub/bin/answer.py?answer=75717"><span style="font-family: Arial, Helvetica, sans-serif;">News</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, </span><a href="http://www.google.com/support/webmasters/bin/answer.py?answer=75225"><span style="font-family: Arial, Helvetica, sans-serif;">software source code</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, and </span><a href="http://www.google.com/support/webmasters/bin/answer.py?answer=94554"><span style="font-family: Arial, Helvetica, sans-serif;">geographical (KML)</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> information.</span></span><br />
<span style="font-family: "Calibri", "sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;"><span style="font-family: Arial, Helvetica, sans-serif;">Generally put, a site map can be based on either <span style="color: #353535;"><a href="http://www.sitemaps.org/">Sitemap protocol</a>, or you can submit a text file or RSS/Atom feed as a Sitemap.<span style="mso-spacerun: yes;"> </span>Now I did see both versions out there, and wasn’t sure which could be used most effectively with Blogger.<span style="mso-spacerun: yes;"> </span>I did find a free <a href="http://www.xml-sitemaps.com/">XLM - Sitemap Generator</a> online and was able to generate a file, but was unsuccessful in submitting per the instructions listed below.<span style="mso-spacerun: yes;"> </span>I could not find the “Public_Html/” folder discussed, nor could a number of other people that I discovered online.</span></span></span><br />
<br />
<div style="margin-left: 0.5in; mso-list: l0 level1 lfo2; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="color: #353535; font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-size: small;">1.</span><span style="font-family: "Times New Roman";"> </span></span></span></b><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="color: #353535; font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;"><span style="mso-spacerun: yes;"> </span>XML – File Submission Process:</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;"></span></b></span></span></div><div class="MsoNormal" style="background: #00aeef; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 3;"><b><span style="color: black; font-size: 10pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;"><span style="font-family: Arial, Helvetica, sans-serif;">There are 2 steps left</span></span></b></div><ul type="disc"><li class="MsoNormal" style="background: #00aeef; color: black; line-height: 13.5pt; margin: 0in 0in 10pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-themecolor: text1; tab-stops: list .5in;"><span style="font-size: 10pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Arial, Helvetica, sans-serif;">Download the sitemap file </span><a href="http://www.xml-sitemaps.com/download/freshworks-mediamarketing.blogspot.com/sitemap.xml"><span style="color: black; mso-themecolor: text1;"><span style="font-family: Arial, Helvetica, sans-serif;">here</span></span></a><span style="font-family: Arial, Helvetica, sans-serif;"> and upload it into the "public_html/" folder of <i>your site</i> (http://freshworks-mediamarketing.blogspot.com/). </span></span></li>
<li class="MsoNormal" style="background: #00aeef; color: black; line-height: 13.5pt; margin: 0in 0in 10pt; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-themecolor: text1; tab-stops: list .5in;"><span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="font-size: 10pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">After that</span></b><span style="font-size: 10pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">, go to your <a href="https://www.google.com/webmasters/tools/home" target="_blank"><span style="color: black; mso-themecolor: text1;">Google Webmaster account</span></a> and add your sitemap URL. </span></span></li>
</ul><div style="margin-left: 0.25in;"><br />
</div><div style="margin-left: 0.5in; mso-list: l0 level1 lfo2; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="color: #353535; font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-size: small;">2.</span><span style="font-family: "Times New Roman";"> </span></span></span></b><span style="font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="color: #353535; font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;"><span style="mso-spacerun: yes;"> </span>Text or RSS/Atom Feed as a Sitemap:</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;"></span></b></span></span></div><div style="margin-left: 67.5pt; mso-list: l0 level2 lfo2; text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri", "sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="mso-list: Ignore;">a.<span style="font-family: "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri", "sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;">Verify your Site:</span></b></span></div><div style="margin-left: 0.5in;"><span style="font-family: "Calibri", "sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;"><span style="font-family: Arial, Helvetica, sans-serif;">Once the site has been added, the site needs to be verified.<span style="mso-spacerun: yes;"> </span>I had already done this step in relation to some other modifications to my site to reflect that I was the site’s owner.<span style="mso-spacerun: yes;"> </span><span style="color: #333333;">Now you just choose verification by meta tags.</span><span style="color: #353535;"> <span style="mso-spacerun: yes;"> </span>By Choosing “Add a Meta Tag”, the Google Web tools site will create the proper coding for insertion into your website.<span style="mso-spacerun: yes;"> </span>Go back and log into your Blogger account, and navigate to “<b style="mso-bidi-font-weight: normal;"><u>Design”</u></b> and “<b style="mso-bidi-font-weight: normal;"><u>edit HTML</u></b>” tabs.<span style="mso-spacerun: yes;"> </span>Insert the coding just below the <b style="mso-bidi-font-weight: normal;"><head> </b>section.<span style="mso-spacerun: yes;"> </span>Once this has been done, then go back to the Google Webmaster Page and click on <b style="mso-bidi-font-weight: normal;"><u>“Verify”.<span style="mso-spacerun: yes;"> </span></u></b></span></span></span></div><span style="color: #333333; font-family: "Calibri", "sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;"><span style="font-family: Arial, Helvetica, sans-serif;">Now click on add Sitemap. Then click on add general Sitemap. Now, add your Blog-Feed url as shown below.</span></span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: left;"><a href="http://3.bp.blogspot.com/_FUoV2hkECjY/TJ0ZOwnaq7I/AAAAAAAAACI/Jman1eFbtYc/s1600/9-24-2010+2-33-28+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="201" px="true" src="http://3.bp.blogspot.com/_FUoV2hkECjY/TJ0ZOwnaq7I/AAAAAAAAACI/Jman1eFbtYc/s400/9-24-2010+2-33-28+PM.png" width="400" /></span></a></div><br />
<br />
<span style="color: #333333; font-family: "Arial", "sans-serif"; font-size: 11.5pt; mso-bidi-font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">The format for the Sitemap URL is:</span></span><br />
<i style="mso-bidi-font-style: normal;"><span style="background: yellow; color: #333333; font-family: "Arial", "sans-serif"; font-size: 11.5pt; mso-bidi-font-weight: bold; mso-highlight: yellow;"><a href="http://yourblogname.blogspot.com/rss.xml"><span style="font-family: Arial, Helvetica, sans-serif;">http://yourblogname.blogspot.com/rss.xml</span></a></span></i><i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Arial", "sans-serif"; font-size: 11.5pt; mso-bidi-font-weight: bold;"></span></i><br />
<br />
<span style="color: #333333; font-family: "Arial", "sans-serif"; font-size: 11.5pt; mso-bidi-font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">The simply click on add sitemap, and Google should begin to detect you page and start crawling it.</span></span><br />
<span style="color: #333333; font-family: "Arial", "sans-serif"; font-size: 11.5pt; mso-bidi-font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">Hopefully this will help you as much as it has helped me.<span style="mso-spacerun: yes;"> </span>I’m still not ranking on Google, but at least it’s able to see my pages.<span style="mso-spacerun: yes;"> </span>If you have any ideas or suggestions for getting my site to rank, please send a reply or comment.</span></span><br />
<br />
<span style="color: #333333; font-family: "Arial", "sans-serif"; font-size: 11.5pt; mso-bidi-font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">I wish you best of luck in all your endeavors and continued success.</span></span><br />
<br />
<span style="color: #333333; font-family: "Arial", "sans-serif"; font-size: 11.5pt; mso-bidi-font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;">Regards,</span></span><br />
<span style="color: #333333; font-family: "Arial", "sans-serif"; font-size: 11.5pt; mso-bidi-font-weight: bold;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a></span></span>Anonymousnoreply@blogger.com3tag:blogger.com,1999:blog-5471606335399065865.post-45318457456529519462010-09-10T22:46:00.000-07:002011-08-24T11:54:39.976-07:00Cambridge Business Academy – Preparing us for the Real WorldCambridge Business Academy is a relatively new online internet marketing training company. A one on one personal training regime is followed including video and audio options to supplement when the training times are not a convenient option. The focus of their training is to assist those with limited knowledge of internet marketing to teach them how to drive significant traffic to their websites, and to expand their understanding of proven internet marketing tactics and strategies.<br />
<a name='more'></a><br />
All this is supplied, including unlimited access to their comprehensive library of resources and training materials for a relatively small fee of $50.00 per month. Their ultimate goal being to help those enrolled in their training courses to achieve their dreams of making large sums of money utilizing the internet. This is a goal that I’m sure we can all attest to having. <br />
Overall, the Cambridge Business Academy is a credible training program, providing real tools to help its clients meet the demands for making a true career in internet marketing in spite of the difficult economic conditions that we find ourselves in.<br />
For more information on the company and training offered, please check out their site at <a href="http://www.cambridgebusinessacademy.com/"><span style="color: #cc0000; font-family: georgia;"><strong>How to make money</strong></span></a>.<br />
I hope you find this information useful in your quest for success.<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-91172064251433673362010-09-05T15:53:00.000-07:002011-08-24T11:55:09.016-07:00Get Paid To Write Articles<div align="left"><span style="font-size: 100%;"><a href="http://www.copyblogger.com/write-article-fast/"><span style="color: red;"><strong>Article</strong></span></a> marketing is one of the most effective ways to <a href="http://www.amazon.com/How-Make-Money-YouTube-Video-Sharing/dp/0071621369?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">market yourself </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=0071621369" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />as a service professional or small business owner. When it comes to credibility with your target market, nothing performs as well as an article. Once your article is ‘out there’ it works 24 hours a day to drive targeted visitors to your site.<br />
What is Article Marketing? Well, in essence, it is a type of <a href="http://www.amazon.com/Confessions-Advertising-Man-David-Ogilvy/dp/1904915019?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">advertising </a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=1904915019" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" />where businesses write short articles or “ezines” related to their respective industry. These articles are then made available in the marketplace for <a href="http://www.amazon.com/Managing-Channels-Distribution-Marketing-Executives/dp/0814403352?ie=UTF8&tag=freshmedia0b-20&link_code=btl&camp=213689&creative=392969" target="_blank">distribution</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=freshmedia0b-20&l=btl&camp=213689&creative=392969&o=1&a=0814403352" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;" width="1" /> and publication. Within each article is a “resource box”, which includes references and contact information for the author. Quality, well written articles can increase the author’s credibility in their market, and attract new readers, followers, and potential customers.</span><a href="http://www.hooverwebdesign.com/articles/what-is-article-spinning.html" id="KonaLink2" style="text-decoration: underline !important;" target="_top"><span style="font-size: 100%;">software</span></a><span style="font-size: 100%;"> to automatically rewrite an article for you but I would recommend that if you choose to do it you get it done by a human copywriter a decent copywriter can rewrite your existing articles for about 1 cent per word. However, this has received a bad reputation due to the fact that a lot of the “spinning” software out there just doesn’t work.<br />
Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as long as they keep the resource box intact.<br />
From a publisher’s point of view it’s free content. If you are struggling to keep a regular email newsletter going reprinting articles can be a fantastic way to reduce your workload. You can also use the content to populate a blog, website or any publication as long as you follow the reproduction rules.<br />
You can publish an ezine completely free. </span><a href="http://www.web-source.net/ezine_publishing.htm" id="KonaLink1" target="undefined"><span style="font-size: 100%;">Yahoo Groups</span></a><span style="font-size: 100%;"> </span><a href="http://groups.yahoo.com/" target="blank"><span style="font-size: 100%;">http://groups.yahoo.com</span></a><span style="font-size: 100%;"> will host your list (ezine) free of charge. In addition, they take care of all your subscription requests so you won't have to. To use one of these list </span><a href="http://www.web-source.net/ezine_publishing.htm" id="KonaLink2" target="undefined"><span style="font-size: 100%;">servers</span></a><span style="font-size: 100%;">, simply sign up and instantly create your list. They will provide you with a subscribe and unsubscribe email address and even a list owner email address, all completely free. The only disadvantage is that each posting will contain an ad for their service. This is really a small price to pay for such a great service. If you're just starting out, utilizing one of these free services can simplify the process. Another place would be ArticleFeeder.com, which is an article Submission Directory. There are a lot of different categories of content on this site, with the intent of increasing exposure to the article site, and to your personal blog as well. With regards to online magazines and publications such as </span><a href="http://ezinearticles.com/submit"><span style="font-size: 100%;">Ezinearticles</span></a><span style="font-size: 100%;">, where there is a greater degree of quality control, as the articles submitted are reviewed for their material and to ensure that the article meets the publishers and readers expectations. Having an article published by Ezine would help to establish credibility in the market, and improve traffic on the back end, with regard to quality content being the primary driver.<br />
No matter which direction you go with, getting your articles marketed is a great idea, and can only improve you exposure.<br />
I hope that the information proved useful to you, and as always, please feel free to comment.<br />
Continued Success to you in all your endeavors!!<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a></span><br />
<a name='more'></a><br />
Don’t cite yourself in your <a href="http://www.copyblogger.com/write-article-fast/"><span style="color: red;"><strong>article</strong></span></a>. It’s promotional, confusing and referring to you in the 3rd person is just weird. When writing articles, consistency is key. This applies to your spelling, word tense, as well as your content. Use shorter vs. longer sentences, and use your own tone when writing, or your readers will reject your competency.<br />
Article Spinning is the process in which a copywriter or a website owner creates a new article out of an existing article by rewriting it. Typically words and phrases are substituted to put a new spin on the article. You can purchase article spinning </div>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-66925840336020802492010-08-23T12:30:00.000-07:002011-08-24T11:55:32.222-07:00How to create and market an e-book product<a href="http://4.bp.blogspot.com/_FUoV2hkECjY/THLNaL5PXNI/AAAAAAAAABA/HX4nSXc1UV0/s1600/idpf2010.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5508691143980702930" src="http://4.bp.blogspot.com/_FUoV2hkECjY/THLNaL5PXNI/AAAAAAAAABA/HX4nSXc1UV0/s200/idpf2010.jpg" style="cursor: hand; float: left; height: 149px; margin: 0px 10px 10px 0px; width: 263px;" /></a><br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
People spend a great deal of time blogging for ad dollars that never really pay off. Although affiliate marketing is a good way to go, the product is not yours, and you have no control over the cost, or how to necessarily market the product. At the end of the day, the best product you have to offer is one that you own. So then the question becomes what product should I sell? That is a good question, and it depends a lot on what your blog is all about, and who your target audience is.<br />
<br />
Information sites are great, but it is hard to charge for information that people can get somewhere else for free. The information should be specialized to some degree and should benefit the reader in some way. The best way to think of it is that your product should either solve a current problem that your readers are dealing with, or it should help to minimize a potential problem that they might incur. The other option is that it could add some sort of entertainment value where the reader is receiving enjoyment in some fashion. In any case, the product should have a measurable benefit to your readers.<br />
What does all this have to do with <a href="https://www.lulu.com/s1/create_a_book/l/wiz/?&cid=~sggl~kcreate%20book~gcreate_book_pub_us_broad~clulu_publishing~a4788696621~p&gclid=CJSnopyr0KMCFRBTagodNWphuQ"><span style="color: #3366ff;">eBooks</span></a> you might ask? Well, the thing is you have a certain level of expertise in whatever field of interest you blog about. This information can be of value to your readers, especially if the information is from your best or “Pillar” blogs. This type of content can be culminated into an eBook which in turn can be used to attract traffic to your site, or to help in the process of obtaining an e-mail subscription list which is a very valuable commodity when attempting to make a successful blog that actually makes money. The content does not need to be outrageously long, in fact, you can often turn a sweet profit from a document that is only 10, 20 and up to 50 pages long, as long as those pages solve a problem that people will pay to have the solution to.<br />
<br />
When determining what type of issue you are looking to “solve” don’t over think this part of the process, as the information can even something that anyone could research online, as the reader doesn’t want to have to do all the legwork of researching something online when they can have that done for them for a small fee. Do the work, but also show them that you are a credible person that has the necessary credentials to deal with the issue, and as long as the “problem” is real, you should make a sale.<br />
In summation, the steps involved in creating a successful <a href="https://www.lulu.com/s1/create_a_book/l/wiz/?&cid=~sggl~kcreate%20book~gcreate_book_pub_us_broad~clulu_publishing~a4788696621~p&gclid=CJSnopyr0KMCFRBTagodNWphuQ"><span style="color: #3333ff;">eBook</span></a> should include:<br />
1. Identify a potential topic (Either a problem to solve or to avoid at some future date).<br />
2. Research the topic and determine a viable solution to meet the reader’s needs.<br />
3. Pull all the information into a single document that is written for the perspective of the target audience.<br />
4. Market the eBook to your readers (For profit, or as incentive to subscribe via email).<br />
<br />
By following these steps, your site will begin to see some definite improvement s in the amount of traffic , and in actual sales.<br />
<br />
I wish you continued Success in all your endeavors.<br />
<br />
<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Anonymousnoreply@blogger.com2tag:blogger.com,1999:blog-5471606335399065865.post-19793137886503698762010-08-18T00:29:00.000-07:002011-08-24T12:42:10.994-07:00Optimization and trafficBoosting the ranking of a website in order to be profitable can be a huge endeavor, and a daunting task with little to no reward for the effort. However,<br />
if you are armed with the right knowledge and expertise, most <a href="http://searchengineland.com/guide/what-is-sem"><strong><em><span style="color: #3333ff;">SEO</span></em></strong></a> (Search Engine Optimization) and promotional tasks can be accomplished with little or no cost. The attached video is from Steven Witt, affiliate marketer, and gives a base of information to begin with to assist with helping build rankings and blog <a href="http://freshworks-mediamarketing.blogspot.com/2010/06/blog-traffic.html">traffic</a>.<br />
<br />
Let me know what you think of this and if you find it helpful.<br />
<br />
Regards,<br />
MarkAnonymousnoreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-90428441309433350432010-08-12T17:53:00.000-07:002011-08-24T11:56:32.965-07:00New Faces…of Marketing<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsRINrd52oRplYkKESnxxvvfUwKiKHzBmXNDR3UA0tx8odLAm0LhFWfD-_f_MQapyOolXxSkWuD-AmN8VZvjqZd_DzQ7F1YNL8sTU_z527l-nOuDGtWfCi9U7LOcyK0kR34l8m2GgQ_1Q/s1600/cbzac1.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsRINrd52oRplYkKESnxxvvfUwKiKHzBmXNDR3UA0tx8odLAm0LhFWfD-_f_MQapyOolXxSkWuD-AmN8VZvjqZd_DzQ7F1YNL8sTU_z527l-nOuDGtWfCi9U7LOcyK0kR34l8m2GgQ_1Q/s200/cbzac1.jpg" width="200" /></a>A name that has been getting a lot of publicity lately is Zac Johnson, as an affiliate and an internet marketing guru. He has an uncanny ability to drive traffic, and has a new ebook out named “<a href="http://www.sixfigureaffiliateblogging.com/">Six Figure Affiliate Blogging</a>." This certainly sounds like something that anyone involved in online marketing will want to read. The book is targeted toward s those already online and with some blogging experience. </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"></div><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">He has been making a living on the internet for over 15 years, but only recently started blogging 3 years ago. Zac talks about his focus in “finding a blog niche and using affiliate marketing to generate revenue from that blog.” </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">A lot of attention is directed towards affiliate marketing, what it is, and how it actually works to generate revenue. Products and services are advertised on your blog site, visitors click on links to the retailer’s sites, and a commission is earned on every signup or sale. That is really the process in a nutshell.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Payments are Pay-per-lead (PPL), pay-per-sale (PPS), and pay-per-click (PPC). The information in the book goes into more detail regarding the affiliate programs and specific recommendations that Zac makes from his personal experience. From the affiliate programs he then covers detail related to getting a blog set up, devising a “custom” theme, and literally getting it introduced to the “masses.”</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">I recommend that you take a moment and check it out, as it is a great source of information , and it’s Free!!! You can check out Zac’s site at <a href="http://zacjohnson.com/">http://zacjohnson.com/</a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Best of luck to you all as you continue on your blogging journey!</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><br />
<br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Regards,</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-6730256718660557052010-08-06T13:43:00.000-07:002011-08-24T11:56:58.882-07:00Mailing lists and what to do with it…..<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcfX0CzmIY7ii3O6Qs94k0KidptFy4pohWHEPprT7M5jEsfiBQmswHWyjPnWjuroiA8VPa83bDvBtLXIJeG-i-SjNw2c0AOvUYQ5_d9n0LZlrRoIHHs94RkCd2MrbUIWIRZ8LIqZVzdCc/s1600/mail-all.gif" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" bx="true" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcfX0CzmIY7ii3O6Qs94k0KidptFy4pohWHEPprT7M5jEsfiBQmswHWyjPnWjuroiA8VPa83bDvBtLXIJeG-i-SjNw2c0AOvUYQ5_d9n0LZlrRoIHHs94RkCd2MrbUIWIRZ8LIqZVzdCc/s200/mail-all.gif" width="200" /></a></div><br />
In the course of creating an audience for your blog, it becomes necessary to keep in contact with them. Let’s face it, a blog audience is indeed an audience, but this doesn’t necessarily mean “real-time”. If they receive your content by RSS feed, then they might only check it periodically and not each and every day. This can be disastrous for any promotion or product campaign, especially as time is everything in this competitive market. This can make the entire effort for the promotion wasted, and you lose momentum and potential sales. <br />
<br />
<br />
This can be corrected by getting people to subscribe via email. Instead of waiting for them to check for new content, they can be notified of it <span style="background-color: #f3f3f3; color: #073763;">today…..right now……this very second</span>. You have the control to notify your readers in advance. This can be extremely helpful when preparing to launch your promotion. <br />
<br />
This is good for the people that you currently have subscribing via email, but what about getting email addresses from those readers already signed up, or directing new readers to subscribe via email. The best way to do this is through a <span style="color: red;">“Free”</span> product promotion. Now, “Free” product does not mean some worthless report that gives absolutely zero relevant information or a compilation of your “best” posts. It means something of value that ultimately solves a problem for your readers. This should be a useful product or tool that provides <em><strong>immediate results</strong></em>. This captures their attention, and creates trust that they can come back and receive good, useful products from you. Very few competitors will follow through with this, giving you a competitive edge. <br />
<br />
It’s worth it to take some time and look at what products are offered out there in the blogosphere and see if there is something out there you can use or create yourself. <br />
<br />
I will follow up with my own research on products available and present them in a following post.<br />
<br />
Regards,<br />
<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-998632114600659622010-08-02T12:41:00.000-07:002011-08-24T11:57:52.433-07:00What is selling?Blogs do many things. They inform people, <em>tell stories, generate interest, create a need</em>, and in some cases generate money somewhere along the way.<br />
<br />
<br />
There are articles, e-books, reports, services, and advertisements, and perhaps actual products that are attached to any one single blog. So what is the answer? Well, first off identifying a niche in the platform of your blog is a great way to start. What is your subject matter and target audience?<br />
<br />
The term “products” can take many forms when considering a blog. It can be advertisements such as Adsense, product placements, sponsored posts, <span style="color: red;">affiliate products, surveys, and reports</span> that provide specific information that is difficult to obtain somewhere else, or is much more expensive from other sources.<br />
<br />
Adsense is a good source is you are generating 100 or more visitors a day. Otherwise you will find that the ads are not effective in viewing, let alone <em>converting sales</em> of any significance. Two things to remember with Adsense are to place ad boxes within the content of your page. The reader cannot avoid the ads this way, and the reader is more likely to actually view the ad in more detail. The second tip is to place the ads next to something that they already need to click on, as they will be more inclined to actually check out the advertisement.<br />
<br />
<a href="https://payperpost.com/">PayPerPost</a> will pay you a fee for posting a product review on your site. In this case make sure that it is disclosed that the review is a paid product review, or this could appear unethical to your viewers. This information can prove to be quite helpful for readers looking for qualified opinions, and also helps to promote trust and loyalty to you as a blogger, and the content that you provide.<br />
<br />
Some interesting statistics related to different advertisements is that According to a new study by Internet Retailer, visitors who arrive on a site from pay-per-click (PPC) advertising are 50% more likely to buy than traffic generated by <a href="http://searchengineland.com/guide/what-is-seo"><strong><span style="color: #3366ff;"><em>search engine optimization</em> </span></strong></a>(SEO. The study found that the average conversion rate from paid search is 2.03% vs. only 1.25% from organic search. Visitors sent to web sites via e-mail marketing convert even better, at 6.9%.<br />
<br />
E-mail is a more personable approach leading to the reader having more trust that you have a stake in their needs and wants, and gives the most information about what to expect, so the conversion rate is higher. PPC ads have significantly less copy, so the prospect is not as clear on what is being offered, and conversion rate is less.<br />
<br />
SEO <a href="http://www.seobook.com/join/"><strong><em><span style="color: red;">(Search engine optimization)</span></em></strong></a> actually has the lowest conversion rates, and is directly tied to the much smaller fields available for descriptions, and with less consideration demonstrated in regards to making the ad more personable.<br />
<br />
<br />
<br />
As always, I hope the information proves useful and that you continue on your blogging quest with<br />
<br />
Passion, Zest, and Vigor as you grow your Blog and your business.<br />
<br />
<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com4tag:blogger.com,1999:blog-5471606335399065865.post-4958043004401679792010-07-26T12:51:00.000-07:002011-08-24T11:58:30.889-07:00Please “Click” here……<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbPDU4m7anUqpXsfQIduHvqgDKLrf4FrOMCYBxFDXLFJWapKTeOxQaZ4bUqvtMb1LKeiv1eKKK0s1dPvqUza8UY_IihDKHzKl1wS7UKWQ4DC9e6n37878CHU1vWFCqQNh8M_o6gYqKbL8/s1600/20090513-mousepointer.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="183" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbPDU4m7anUqpXsfQIduHvqgDKLrf4FrOMCYBxFDXLFJWapKTeOxQaZ4bUqvtMb1LKeiv1eKKK0s1dPvqUza8UY_IihDKHzKl1wS7UKWQ4DC9e6n37878CHU1vWFCqQNh8M_o6gYqKbL8/s200/20090513-mousepointer.jpg" width="200" /></a>Has anyone out there had any difficulties getting any response to the ads on their web pages? I know that I definitely have. It can be a frustrating experience to go to all the trouble of getting the ads and then getting some traffic, only to find that it doesn’t necessarily get you anywhere. After researching this countless times online, I have found that the advice given is pretty consistent. </div><br />
<br />
First, make sure that the ads are relevant to you blogs subject matter, and to the audience that you are reaching. I know that this is difficult if you don’t have a lot of options regarding the ads that finally make it to your blog. I know that once an ad made it to my site, I was pretty excited, and the last thing I wanted to do was edit the ads making it to my blog, but it is solid advice that does make sense. It is also important to make sure that the ad is very specific to what it is offering. You do not want your readers to have to scroll through a lot of different options to “shop” for the right product. Make sure they are aware of precisely what <span style="font-family: "Courier New", Courier, monospace;"><strong><em>“benefit”</em></strong></span> they are going to receive through your offer.<br />
<br />
A prospective customer will only click once on the banner ad link, and if it doesn’t bring him to your site, you will have lost a visitor and a potential sale. Also remember that you have a limited amount of time to present your offer. <span style="font-family: "Courier New", Courier, monospace;"><strong><em>A highly targeted ad</em></strong></span> will quickly inform the reader of the product, promotion, and benefit, and should direct them precisely to where they need to go.<br />
<br />
It is important to remember that in order to make more money, the ads have to be more effective, which equates to a higher click through rate. Now, to increase your click-through-rate, what are the steps? <br />
<br />
1. Well, testing the ads is always a good idea. Check out Google Adwords Content Network <a href="http://www.google.com/adwords/displaynetwork/">Google Adwords Content Network</a>. This allows you to test traffic against specific ads to see what is working and what is not. The test will take about a week, but will help you out immensely in the long-run.<br />
<br />
2. Focus your attention on sites that do not have a lot of ads. This effectively limits competition to your own site.<br />
<br />
3. From the results in 1, start implementing the winning ads on you sites. You should realize an immediate improvement in traffic and measurable hits on your ads.<br />
<br />
All the Best,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-2661401241620913702010-07-22T18:13:00.000-07:002011-08-24T11:58:49.165-07:00Advertisers…stop by and visit<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMiHHnnNeLe7G3-00CItfimRH9sMaTg3CS_Yq2-n-n55myEUBHwLvg4XdBDv4jQ-K0hmlFzJ1rDPaOekVBqNPHUpUzx6ZJ5-nEIu233kQ5R03NLDo7nVv2dGsnhpRCulFyMcS070TtAZ4/s1600/PreschoolStorytime.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="197" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMiHHnnNeLe7G3-00CItfimRH9sMaTg3CS_Yq2-n-n55myEUBHwLvg4XdBDv4jQ-K0hmlFzJ1rDPaOekVBqNPHUpUzx6ZJ5-nEIu233kQ5R03NLDo7nVv2dGsnhpRCulFyMcS070TtAZ4/s200/PreschoolStorytime.jpg" width="200" /></a>It seems that no matter what your blog is about and the reason behind it, making some money at it never hurts. Some blogs are strictly devoted to making money, while others have a specific message to convey. But regardless of the reason behind it, you need to attract advertisers to your blog in order to help achieve this goal. </div><br />
<br />
First of all, you can attract their attention with an “<span style="color: red;">Advertise with us</span>” banner somewhere on your blog. These can be placed on either side of the top bar or side bar, and draw attention.<br />
<br />
Include an advertisement page. This can reveal all the pertinent information regarding your particular blog niche. Additional relevant information would be <span style="color: red;">blog ranking, traffic, advertisement rates, and payment method</span>. A contact page would be good as well.<br />
<br />
Focus on your specific niche, as advertisers will definitely want to reach the target audience associated with those that read and follow your blog. To <a href="http://sethgodin.typepad.com/seths_blog/2010/09/if-you-want-to-learn-to-do-marketing.html"><strong><span style="color: #3333ff;">market </span></strong></a>your blog, make sure that the articles are of high quality and quantity, as both are needed to draw in visitors and advertisers likewise. Some hints for this are to generate good <span style="color: red;">likeable content</span>. Write posts that say something worthwhile, even if they are somewhat lengthy. Don’t think that because your post is several paragraphs that you can post every few days. You need the content coming in frequently to keep your readers interested. Writing about something useful is always a good idea, particularly if it’s something the readers can implement or use immediately to solve a problem or satisfy a need.<br />
<br />
Make sure that ads that find their way to your site are matched to your blog content. There are always some that are attracted to higher traffic that might not be the “best fit.” Remember, that this is a give and take situation, and you want the best fit for your blog in order to promote it and get <span style="color: red;">higher readership</span>.<br />
<br />
The layout of your blog should also be considered. Bold formats can be just fine, but it should look professional. The blog page represents you but it also represents the advertiser’s products, so make it a good fit for both.<br />
<br />
Success to you all in your endeavors!<br />
<br />
<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com2tag:blogger.com,1999:blog-5471606335399065865.post-17238186227400587122010-07-19T12:23:00.000-07:002011-08-24T11:59:06.434-07:00Blog vs. Email NewslettersThere are 2 items are usually associated with a web marketing campaign, email <strong><span style="color: red;">newsletters</span> </strong>and business <span style="color: red;"><strong>blogs</strong></span>. Both of these are forms of communication, and are useful in their own way, but having the time to put together both a blog and an e-mail newsletter can be daunting. So the question then becomes which of these options will be more effective for what you want to do. <br />
<br />
<br />
In the corner of the newsletter, we have the fact that customers are showing less loyalty these days. By using permission based e-mails, this can be a way of reminding the customer that it is time to re-stock, renew, or check out new products that may have just recently come out. I t is also less of a time constraint and requires less dedication to publish a newsletter and send it out to multiple clients or customers. <br />
<br />
Now, a blog is a better tool to use when you do not typically have <span style="font-family: "Courier New", Courier, monospace;"><em>multiple purchases and less research is involved</em></span>. The blog is a great way to get information out to the general public, establish credibility, and send leads for site conversion, but is more driven by the subscribers, and what they are looking for. The “Push” for marketing results may not be as forthcoming.<br />
<br />
A blog is more interactive if you like getting <span style="color: red;">feedback and response</span> from blog visitors. It also helps if you like to write and have a sense for what people are searching for. However, a sense of urgency may not necessarily be associated with blog posting s in creating marketing interest and sales conversions. <br />
<br />
But that isn’t to say that they can’t be. There are definitely examples of blogs that generate massive interest and sales conversions daily, but it depends a lot on the individual site and what you personally want to accomplish.<br />
<br />
Ultimately the best choice is to have both, but that will depend on the time and resources each individual has, and what their goals are.<br />
<br />
Regards, <br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-622443218146615032010-07-16T15:55:00.000-07:002011-08-24T11:59:56.428-07:00Search Queries and what is being used…<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">A recent review by Chitika published findings regarding the examination of search driven ad impressions. Their results showed that three–word search queries are driving the most traffic. The sample was based on 41,103,403 impressions of <a href="http://searchengineland.com/guide/what-is-sem"><strong><span style="color: red;"><em>search</em></span></strong> </a>traffic coming into their network between June 13th and June 19th. According to their findings, 26 percent of search-driven traffic was the result of search driven traffic. The full breakout of their findings was:</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">1. Three words: 26 percent </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">2. Two words: 19 percent <img alt="Bold" border="0" class="gl_bold" src="http://www.blogger.com/img/blank.gif" /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">3. Four words: 17 percent </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">4. One word 14 percent </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">It is believed by some that the percentage for queries over 3 words is growing, and that the two and three word queries are on a downward trend.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><br />
<br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCYYrWiKY4TZzIzXRyqE7IS7edDzK2LsC14dzy3DhK_05lWShoA3TUHTynE6VbCs8LU9kERnx2_X2R31WAHUv3Qo3EQSAzxS9Pzrpk41bs2D8zAMY0djNdKN-ykSHnqaFvs6mY2jvl4gc/s1600/7-16-2010+3-51-31+PM.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCYYrWiKY4TZzIzXRyqE7IS7edDzK2LsC14dzy3DhK_05lWShoA3TUHTynE6VbCs8LU9kERnx2_X2R31WAHUv3Qo3EQSAzxS9Pzrpk41bs2D8zAMY0djNdKN-ykSHnqaFvs6mY2jvl4gc/s320/7-16-2010+3-51-31+PM.jpg" /></a><br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a></div>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-40025690837902762372010-07-16T08:14:00.000-07:002011-08-24T12:00:16.661-07:00Google Adsense Secret: Google’s Referral ProgramsI'm always looking for more information for better utilization of Google Adsense, and I'm providing a link to one that looks good. If you have some time I would recommend checking it out.<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-19937278377781307642010-07-14T12:10:00.000-07:002011-08-24T12:01:18.213-07:00Affiliate Marketing – Simply what is it?I’m sure you’ve heard this term over and over. It’s linked into just about every site that has anything to do with making money online or monetizing your blog or website. Simply put, <strong><span style="color: red; font-family: Times, "Times New Roman", serif; font-size: large;">Affiliate Marketing</span></strong> is when you take a service or product found on the internet and then promote it to someone else using a special <strong>link</strong>.<br />
<br />
When a visitor reads your website, article, or blog and clicks on your special link or advertisement, they are taken to a page on the internet where they can purchase the service or product you recommended.<br />
<br />
When someone uses your link to purchase a product or service you receive a certain percentage of that sale. The adverisements will pay based several different options. There is <strong>CPM (Cost per thousand)</strong> which is the amount the advertiser will pay to show their ad 1,000 times. These could be unique or repeats depending on the program. <strong>CPC (Cost per click</strong>) is the amount that will be paid per click of the ad or banner. <strong>CPA (Cost per action)</strong> can be simply clicking on an ad or link, filling out a form or survey, and possibly making a purchase. <strong>CTR (Click thru rate)</strong> is the percentage rate at which people click thru your banner.<br />
<br />
And there are people out there that have this as their full time job. I still work a 60 hour week at a corporate office, but I could definitely dream about doing this full time.<br />
<br />
The real problem is that there are a whole lot of different programs out there, so what are they and which ones should you use? Well there are sites that compare the different programs, and list them by popularity, product category, and by overall rating. <br />
<br />
One Site is <a href="http://www.top-affiliate.com/top.html"><strong><span style="background-color: white; color: red; font-size: large;">Top Affiliate</span></strong></a>. Now, I would definitely recommend doing further research before signing up with anyone, and a great source come from other blogs that you follow, that have their blog set up the way you would like, but their a few years ahead.<br />
<br />
For some of this information, I go to <a href="http://www.problogger.net/archives/2009/12/17/blogger-and-amazon-partner-up-to-integrate-amazon-associates-program-into-blogger-blogs/"><strong><span style="color: red; font-size: large;">Problogger</span></strong></a><span style="color: red;"> </span>to get information and insight. Thru that site I learned about the partnering of Amazon and Google to create the Amazon Associates Program. You can learn more about it from Amazon Associates <a href="https://affiliate-program.amazon.com/"><strong><span style="color: red; font-size: large;">Amazon Associates</span></strong></a>. <br />
<br />
Again, this is just one option that is available, and there are a number of them out there. I will definitely be following up with more posts about this subject matter and the different programs that are out there. But for now, this is it.<br />
<br />
Take care,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com2tag:blogger.com,1999:blog-5471606335399065865.post-1382898314390458592010-07-12T14:16:00.000-07:002011-08-24T12:01:00.917-07:00Graphics are just a click away....<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLeqLsqhSG_0l_cbyVII9-DmKo25Ttj76T2lKae7PH0HdwLLd_AdvkBrjhqdOBi_EE-TFZehGlXK3j58tbokmb_-KgeOnwkIWYqW24gN5g-Qp4K8uoXyP48VY1KYyGh-ehAy7Ylfw2zJE/s1600/Drawing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" rw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLeqLsqhSG_0l_cbyVII9-DmKo25Ttj76T2lKae7PH0HdwLLd_AdvkBrjhqdOBi_EE-TFZehGlXK3j58tbokmb_-KgeOnwkIWYqW24gN5g-Qp4K8uoXyP48VY1KYyGh-ehAy7Ylfw2zJE/s320/Drawing.jpg" /></a></div>The best way to communicate any idea in the world of web design is a good and a subtle straight-forward design. It helps to showcase, when a website is launched with a creative and unique layouts. It does not stop at having a great content, the entire layout and how it has been structured, decides its readability and influence on the reader. Content is always important, but the first impression means a great deal to whether the reader will take a personal stake in contributing to the success of the website or blog. <br />
<br />
<br />
More and more effort is being put to take inspiration from the print world, which is accompanied by <span style="color: blue; font-family: Georgia, "Times New Roman", serif;">headlines, quotations, multi-column text, highlighted quotations, indented text, supporting imagery, side notes and footnotes</span>. Greater emphasis is being placed on the eye-catching properties of the message or advertisement.<br />
<br />
Graphics and the different software used to produce and manipulate images allows for greater flexibility and more creative options. One free available tool out there is <a href="http://www.gimp.org/">GIMP</a> <span style="color: blue; font-family: Georgia, "Times New Roman", serif;">(GNU Image Manipulation Program).</span> GIMP is a popular open-source image editor originally developed for Unix/Linux. it does have an interface and features similar to Photoshop, but with a steep learning curve to match. Because it's volunteer-developed beta software, stability and frequency of updates could be an issue; however, many happy users report using GIMP for Windows without significant problems.<br />
<br />
Other free applications available are:<br />
<br />
1. <a href="http://download.cnet.com/Paint-NET/3000-2192_4-10338146.html?tag=mncol">Paint.net</a><br />
<br />
2. <a href="http://download.cnet.com/Photo-Pos-Pro/3000-2192_4-10264444.html?tag=mncol;pop">Photo Pos Pro</a><br />
<br />
3. <a href="http://download.cnet.com/PhotoScape/3000-2192_4-10703122.html?tag=mncol;pop">Photoscape</a><br />
<br />
4. <a href="http://download.cnet.com/IrfanView/3000-2192_4-10021962.html?tag=mncol;pop">IrfanView</a><br />
5. <a href="http://download.cnet.com/Adobe-Photoshop-Extended/3000-2192_4-10011172.html?tag=mncol;pop">Adobe Photoshop Extended (free Trial)</a> <br />
<br />
6. <a href="http://download.cnet.com/FastStone-Image-Viewer/3000-2192_4-10324485.html?tag=mncol;pop">FastStone Image Viewer</a> <br />
<br />
Please take a moment at some point to check out the incredible resources that are available at no charge, that can bring life and invigorate old blogs, and help create facinating new ones. <br />
<br />
Regards, <br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com2tag:blogger.com,1999:blog-5471606335399065865.post-71664543376766092182010-07-08T12:42:00.000-07:002011-08-24T12:01:48.848-07:00MashableAnyone that hasen't heard of <a href="http://mashable.com/">Mashable</a> should definitly check it out. It is an internet news blog started by Pete Cashmore in July 2005. With a reported 7.0M + page views, it ranks as one of the largest blogs on the internet. Regular articles are featured regarding <span style="color: blue; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">YouTube, Facebook, Google, Twitter, MySpace, Apple and startups</span>. It regularly reports on current events that are shaping the social dynamics of the World and can definitly give insight to trends in the blogging community that are growing and helping to inprove online networks.<br />
<br />
Top <span style="color: blue;">social networking</span> websites and the list of the fastest growing websites are just some of the items you will find on their site.<br />
<br />
I am always looking for new and relavent sources of information, both in the fields of online marketing and social networking. <br />
<br />
Please feel free to add any recomendations for other good sources, and I will definitly check them out.<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-48913049230473956512010-07-01T12:51:00.000-07:002011-08-24T12:02:55.246-07:00Back Links, What are they and how do I use them<a href="http://www.shoemoney.com/market/marketplace-ad?id=829"><span style="color: red;"><strong>Backlinks</strong></span></a> are nothing new, and many blogs are already utilizing them, but they are quite helpful in building traffic for your own blog. They enable you to keep track of other pages on the web that link to your posts.<br />
Lets say that one person (Jim) writes a blog entry that another person (Ron) finds interesting. Ron might then write a post about Jim's post and actually link to it. Jim's post will reflect the link and possibly a small snippet of text. This helps to relate discussions that occur on different sites.<br />
<br />
The backlinks setting can be found under the <strong>Settings </strong><strong>Comments tab</strong>, and consists of a single, simple option to turn it on or off:<br />
<br />
If you click the link, you will then be taken to the actual post page.<br />
Hope this is helpful,<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com4tag:blogger.com,1999:blog-5471606335399065865.post-45988920879075536402010-06-29T12:49:00.000-07:002011-08-24T12:03:30.048-07:00Tags..Tags.....and more Tags<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj41j8s5REfKkaBGqSmxgQTZp2WxMdcUJQK4IzMHGwyjbhbGyYOVV0BembaxgZQ39hwWQ2uSltMI30wtxi8T5Xw6sS9U7Fu3R5cjlIGwTioC4CdnNtQQ2vjRuF8RsgQlh7FrEWOFxwrqFg/s1600/Hang-Tag.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" ru="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj41j8s5REfKkaBGqSmxgQTZp2WxMdcUJQK4IzMHGwyjbhbGyYOVV0BembaxgZQ39hwWQ2uSltMI30wtxi8T5Xw6sS9U7Fu3R5cjlIGwTioC4CdnNtQQ2vjRuF8RsgQlh7FrEWOFxwrqFg/s200/Hang-Tag.jpg" width="200" /></a>Tags...tags...tags.... You hear a great deal about tags and how they can help your website. But what are they really, and what do they do. Well, to put it simply, tags are little page "markers" that are used to reference a point in a story, post, or blog. Much like "categories", they help in referencing information in the posting. Categories are used to place an entire post into a specific group, where then all the postings of a particular group can be view at the same time. </div><br />
Tags refine this grouping even more by referencing detail related to a line in the post. The describe the content of individual sections. Tags kept in the sidebar cumulate in a so called "cloud" formation, much like a list. This works by fitting a lot of information into a little space, also making searching for specific information much easier. The will also provide alternate navigation paths to your blog content for individuals and search engines.<br />
<br />
I am providing a link to a "blogger" friendly <a href="http://widgetsforfree.blogspot.com/2009/06/blogger-tag-cloud-widget-by-categories.html">Tag Cloud Widget</a> that can be installed to assist with managing both Categories and Tags. I am going to try this out as well to see how it works on this site. I am quite interested to see how this interfaces with the rest of my blog. <br />
<br />
Please try and let me know how it works for you as well. Always remenber to backup your template prior to installing and new gadgets.<br />
<br />
Thanks again,<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com2tag:blogger.com,1999:blog-5471606335399065865.post-68377314064090715002010-06-28T11:59:00.000-07:002011-08-24T12:03:52.229-07:00ResourcesGreetings,<br />
I have been working with adding some small improvements to my blog. Although my blog has had an <span style="color: red;"><strong>RSS (Really Simple Syndication)</strong></span> feed to a multitude of different viewers, it was brought to my attention that having an e-mail subscription feed was also a necessity. <span style="color: red;"><strong>An RSS document</strong> (</span>which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically (derived from Wikipedia).<br />
<br />
I was able to set this up free through Feed Burner <a href="http://feedburner.google.com/">Google Feedburner</a> which then sends a confirmation notification once the subscription has been requested. There are also tracking statistics that can be requested at no cost. I found this to be a really good deal, and I personally have all my blog subscriptions through e-mail. I don't necesarily know if there is any benefit over using a "reader" for the same application or not.<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-38294629904910923652010-06-25T14:18:00.000-07:002011-08-24T12:04:02.555-07:00CommunityIt has recently come to my attention that even though there are a number of different sites that list by joining them that your site traffic will increase dramatically, I have done so with little results. I will admit I am impatient, and want to see results immediately. After joining some dialogue groups on <a href="http://www.blogcatalog.com/">Blog Catalog,</a><br />
<span style="color: black;">I was surprised to find hundreds of individuals in the same boat as me, with few, if any visits to their blogs,</span><br />
and struggling to bring new acquaintances to their sites. And the recommendation they all received was to list their site, and the "scratch my back if I scratch yours" scenario. <br />
<br />
I did make my way into a couple of discussion groups, and made comments while listing my site URL, and the funny thing is it does work. I am happy to announce that Freshworks Marketing and Media has it's first official follower. Thanks to Dyeve!!!<br />
<br />
To everyone that visits, keep at it an be diligent. It will payoff eventually, but you do need to get involved and stay involved.<br />
<br />
Regards,<br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com0tag:blogger.com,1999:blog-5471606335399065865.post-65648316431581955202010-06-23T12:04:00.000-07:002011-08-24T12:04:23.707-07:00Blog TrafficI have been researching through all the various sites to come up with ways to increase my traffic and exposure. One of the best that I have come across is <a href="http://www.problogger.net/archives/2008/04/13/10-ways-to-improve-blog-traffic-in-30-minutes-or-less/">Darren Rowse, and ProBlogger</a>. I have attached a link to his site so that you can see his recommendations first hand. I 'm in the process of getting myself set up in different discussion groups and making sure that I establish links to all the sites I've referenced, as well as prior postings so that I can establish those links. <br />
<br />
I feel that I have a lot to learn in this industry, and am looking to my visitors to provide me with critisism and feedback so that I can make necessary changes and improvements.<br />
<br />
Thanks for all the help and support.<br />
<br />
Regards, <br />
<a href="http://freshworks-mediamarketing.blogspot.com/p/profile_26.html">Mark</a>Mark D. Moellerhttp://www.blogger.com/profile/14600467841393588090noreply@blogger.com2