Defining Viral Marketing – What is it…exactly?
The term Viral marketing 
or viral advertising is a marketing technique that utilizes existing social networks to produce and increase brand awareness or some other marketing goal or objective. This is accomplished through use of a viral “self-replicating” process, similar to that of a viral disease or computer virus, in that they spread quickly and overtake everything they come in contact with. It can take many forms, such as word-of-mouth, video clips, flash games, e-books, brand able software or text messages. The goal is to build widespread awareness of virtually anything you choose to market.
