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Friday, September 24, 2010

Submitting a Blogger website to Google

 I have struggled with this topic for some time, as I’m sure many of you have.  What originally prompted me to look into this was the fact that my website was not showing up on Google Page Rank (http://www.prchecker.info/check_page_rank.php).   There appears to be many reasons why a page might not rank, including not being indexed, being too new, or being banned.  Needless to say I got used to seeing this response from Google Page Rank all the time.

Friday, September 10, 2010

Cambridge Business Academy – Preparing us for the Real World

Cambridge Business Academy is a relatively new online internet marketing training company. A one on one personal training regime is followed including video and audio options to supplement when the training times are not a convenient option. The focus of their training is to assist those with limited knowledge of internet marketing to teach them how to drive significant traffic to their websites, and to expand their understanding of proven internet marketing tactics and strategies.

Sunday, September 5, 2010

Get Paid To Write Articles

Article marketing is one of the most effective ways to market yourself as a service professional or small business owner. When it comes to credibility with your target market, nothing performs as well as an article. Once your article is ‘out there’ it works 24 hours a day to drive targeted visitors to your site.
What is Article Marketing? Well, in essence, it is a type of advertising where businesses write short articles or “ezines” related to their respective industry. These articles are then made available in the marketplace for distribution and publication. Within each article is a “resource box”, which includes references and contact information for the author. Quality, well written articles can increase the author’s credibility in their market, and attract new readers, followers, and potential customers.
software to automatically rewrite an article for you but I would recommend that if you choose to do it you get it done by a human copywriter a decent copywriter can rewrite your existing articles for about 1 cent per word. However, this has received a bad reputation due to the fact that a lot of the “spinning” software out there just doesn’t work.
Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as long as they keep the resource box intact.
From a publisher’s point of view it’s free content. If you are struggling to keep a regular email newsletter going reprinting articles can be a fantastic way to reduce your workload. You can also use the content to populate a blog, website or any publication as long as you follow the reproduction rules.
You can publish an ezine completely free.
Yahoo Groups http://groups.yahoo.com will host your list (ezine) free of charge. In addition, they take care of all your subscription requests so you won't have to. To use one of these list servers, simply sign up and instantly create your list. They will provide you with a subscribe and unsubscribe email address and even a list owner email address, all completely free. The only disadvantage is that each posting will contain an ad for their service. This is really a small price to pay for such a great service. If you're just starting out, utilizing one of these free services can simplify the process. Another place would be ArticleFeeder.com, which is an article Submission Directory. There are a lot of different categories of content on this site, with the intent of increasing exposure to the article site, and to your personal blog as well. With regards to online magazines and publications such as Ezinearticles, where there is a greater degree of quality control, as the articles submitted are reviewed for their material and to ensure that the article meets the publishers and readers expectations. Having an article published by Ezine would help to establish credibility in the market, and improve traffic on the back end, with regard to quality content being the primary driver.
No matter which direction you go with, getting your articles marketed is a great idea, and can only improve you exposure.
I hope that the information proved useful to you, and as always, please feel free to comment.
Continued Success to you in all your endeavors!!
Regards,
Mark

Monday, August 23, 2010

How to create and market an e-book product











People spend a great deal of time blogging for ad dollars that never really pay off. Although affiliate marketing is a good way to go, the product is not yours, and you have no control over the cost, or how to necessarily market the product. At the end of the day, the best product you have to offer is one that you own. So then the question becomes what product should I sell? That is a good question, and it depends a lot on what your blog is all about, and who your target audience is.

Information sites are great, but it is hard to charge for information that people can get somewhere else for free. The information should be specialized to some degree and should benefit the reader in some way. The best way to think of it is that your product should either solve a current problem that your readers are dealing with, or it should help to minimize a potential problem that they might incur. The other option is that it could add some sort of entertainment value where the reader is receiving enjoyment in some fashion. In any case, the product should have a measurable benefit to your readers.
What does all this have to do with eBooks you might ask? Well, the thing is you have a certain level of expertise in whatever field of interest you blog about. This information can be of value to your readers, especially if the information is from your best or “Pillar” blogs. This type of content can be culminated into an eBook which in turn can be used to attract traffic to your site, or to help in the process of obtaining an e-mail subscription list which is a very valuable commodity when attempting to make a successful blog that actually makes money. The content does not need to be outrageously long, in fact, you can often turn a sweet profit from a document that is only 10, 20 and up to 50 pages long, as long as those pages solve a problem that people will pay to have the solution to.

When determining what type of issue you are looking to “solve” don’t over think this part of the process, as the information can even something that anyone could research online, as the reader doesn’t want to have to do all the legwork of researching something online when they can have that done for them for a small fee. Do the work, but also show them that you are a credible person that has the necessary credentials to deal with the issue, and as long as the “problem” is real, you should make a sale.
In summation, the steps involved in creating a successful eBook should include:
1. Identify a potential topic (Either a problem to solve or to avoid at some future date).
2. Research the topic and determine a viable solution to meet the reader’s needs.
3. Pull all the information into a single document that is written for the perspective of the target audience.
4. Market the eBook to your readers (For profit, or as incentive to subscribe via email).

By following these steps, your site will begin to see some definite improvement s in the amount of traffic , and in actual sales.

I wish you continued Success in all your endeavors.



Regards,
Mark

Wednesday, August 18, 2010

Optimization and traffic

Boosting the ranking of a website in order to be profitable can be a huge endeavor, and a daunting task with little to no reward for the effort. However,
if you are armed with the right knowledge and expertise, most SEO (Search Engine Optimization) and promotional tasks can be accomplished with little or no cost. The attached video is from Steven Witt, affiliate marketer, and gives a base of information to begin with to assist with helping build rankings and blog traffic.

Let me know what you think of this and if you find it helpful.

Regards,
Mark