Thursday, October 21, 2010

Viral Marketing Strategy

Defining Viral Marketing – What is it…exactly?

The term Viral marketing or viral advertising is a marketing technique that utilizes existing social networks to produce and increase brand awareness or some other marketing goal or objective.  This is accomplished through use of a viral “self-replicating” process, similar to that of a viral disease or computer virus, in that they spread quickly and overtake everything they come in contact with.  It can take many forms, such as word-of-mouth, video clips, flash games, e-books, brand able software or text messages.  The goal is to build widespread awareness of virtually anything you choose to market.

Tuesday, October 12, 2010

Building a better brand

Brand Building
Building a brand is a key step in getting your “product” and or website noticed by the masses.  It not only promotes you, but highlights what makes you “special” compared to your competition.   So what is a brand, and how do I develop it?  In reality, brands are commonly perceived traits.  It is influenced by how you send your message to the public, the content of the message, and how that message is then interpreted.  It is much like creating a personality that relates to people.  How the relationship improves or changes, determines you’re “brand, and how the public sees you.  Every interaction with your audience goes far to refining that image, so it is very important to let your audience know that they have value to you.  Branding in marketing circles has done much to help distinguish very similar products and promote one to success and leaving the other to failure.