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Monday, July 26, 2010

Please “Click” here……

Has anyone out there had any difficulties getting any response to the ads on their web pages? I know that I definitely have. It can be a frustrating experience to go to all the trouble of getting the ads and then getting some traffic, only to find that it doesn’t necessarily get you anywhere. After researching this countless times online, I have found that the advice given is pretty consistent.


First, make sure that the ads are relevant to you blogs subject matter, and to the audience that you are reaching. I know that this is difficult if you don’t have a lot of options regarding the ads that finally make it to your blog. I know that once an ad made it to my site, I was pretty excited, and the last thing I wanted to do was edit the ads making it to my blog, but it is solid advice that does make sense. It is also important to make sure that the ad is very specific to what it is offering. You do not want your readers to have to scroll through a lot of different options to “shop” for the right product. Make sure they are aware of precisely what “benefit” they are going to receive through your offer.

A prospective customer will only click once on the banner ad link, and if it doesn’t bring him to your site, you will have lost a visitor and a potential sale. Also remember that you have a limited amount of time to present your offer. A highly targeted ad will quickly inform the reader of the product, promotion, and benefit, and should direct them precisely to where they need to go.

It is important to remember that in order to make more money, the ads have to be more effective, which equates to a higher click through rate. Now, to increase your click-through-rate, what are the steps?

1. Well, testing the ads is always a good idea. Check out Google Adwords Content Network Google Adwords Content Network. This allows you to test traffic against specific ads to see what is working and what is not. The test will take about a week, but will help you out immensely in the long-run.

2. Focus your attention on sites that do not have a lot of ads. This effectively limits competition to your own site.

3. From the results in 1, start implementing the winning ads on you sites. You should realize an immediate improvement in traffic and measurable hits on your ads.

All the Best,
Mark

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