Friday, July 16, 2010

Search Queries and what is being used…

A recent review by Chitika published findings regarding the examination of search driven ad impressions. Their results showed that three–word search queries are driving the most traffic. The sample was based on 41,103,403 impressions of search traffic coming into their network between June 13th and June 19th. According to their findings, 26 percent of search-driven traffic was the result of search driven traffic. The full breakout of their findings was:

1. Three words: 26 percent

2. Two words: 19 percent Bold

3. Four words: 17 percent

4. One word 14 percent

It is believed by some that the percentage for queries over 3 words is growing, and that the two and three word queries are on a downward trend.


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